Tuesday, November 07, 2006

Disney "Magic"

I just got back from a very nice Disney Cruise Line vacation on the Disney Magic, one of Disney's cruise ships. We went for the 7 day cruise. I was quite impressed with the organization of the entire operation. The entire staff (cast memebers as they call themselves), worked constantly to make our vacation a great one. The children were kept entertained and all of us were well fed. I felt a little guilty having so much fun while they worked so hard. I am impressed with their corporate style and management. Their methods might apply to most dental offices, especially pediatric offices. Some of the Disney "service guidelines" includes the following:

-Make eye contact and smile.
-Greet and welcome every Guest.
-Seek out Guest contact.
-Provide immediate service.
-Display appropriate body language.
-Preserve "Magical" Guest experience.
-Thank each and every Guest.

Most of us would certainly aspire to be that good at patient/parent relations. If we in the dental profession can emulate such service, I think we will be doing our patients a great service.

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